Top 17 Home Interior Websites for Design Inspiration

Users browse home interior websites to shop, yes, but they also visit to find inspiration and spark new ideas. As a home decor company, your eCommerce store must do more than showcase your products. It should help visitors connect with your distinct style and encourage prospective customers to invite your brand into one of the most personal spaces–their home. 

As you plan your home interior website redesign, here are 17 muses for inspiration.  


1. Homenature (A Parkfield design)

What we love: This New-York-based design shop specializes in high quality furnishings that are as functional as they are attractive. Likewise, the site strikes a perfect balance between functionality and aesthetics and displays flawlessly across all device sizes.


2. Joybird

What we love: Choosing the right fabric from a photo on the internet is tough. In the ‘Learn’ section, Joybird offers ultra-high-res close ups that allow users to see different types of fabric in great detail. Accompanying videos help shoppers understand how various fabrics stand up to pet dirt, wine spills and more. A visual ‘Will It Fit?’ guide helps with measuring tricky spaces like stairwells and doorways.


3. J Mark Interiors

What we love: J Mark Interiors understands that it’s not always feasible to see a designer’s work in person before deciding to hire them. The ‘Take a Tour’ functionality enables 3D walkthroughs of various properties to help get a feel for their spaces from behind a screen. 


4. Merida Studio (A Parkfield design)

What we love: Merida Studio uses their eCommerce store for dual purposes: as an online catalog to showcase products and a platform to vet and approve designers. Designers must create a login and apply for access, which helps maintain exclusivity. Once approved, the portal facilitates a communication channel where designers can order samples and create wishlists.


5. Atelier Cocon

What we love: Though Atelier Cocon sells one thing, throw pillows, their eCommerce store feels far from one-dimensional. They position themselves as the experts in the space, helping customers navigate to exactly what they’re looking for with segmenting options by fabric, print and collection. 


6. Beam BK

What we love: Large, crisp, editorial-style photos are the star of the show, with extensive photo galleries on the product page to showcase a wide range of angles, rooms and design styles for every piece. A separate subdomain houses the brand’s interior design services.


7. Ornamic

What we love: Home interior customers are particularly apt to click between loads of different products, comparing styles and specs. A handy ‘Just Seen’ widget helps users keep tabs on the items they’ve been looking at, which aids in comparison shopping and helps avoid losing track of favorites.


8. Davis Designs

What we love: A convenient ‘Quickshop’ option from the collection page displays an inline popup with full product details and the ability to add to cart without ever navigating away from the page.


9. Peter Dunham Textiles (A Parkfield design)

What we love: A ‘Quote Request’ button and dynamic tearsheets on every product page help shoppers find the precise details they’re looking for and request additional information if necessary. A slide-in cart summary helps more customers make it to the checkout page. 


10. Hoppe Shoppe

What we love: We believe the blog functionality is one of the most underrated aspects of an eCommerce website. Hoppe Shoppe uses theirs brilliantly, turning it into a ‘Journal’ to share projects featuring their pieces, design inspiration and how-to’s.


11. Blu Dot

What we love: Creating a meaningful connection with the shopper is paramount for home interior brands. Blu Dot’s ‘Design Story’ takes the user behind the scenes with a piece of furniture from conception to prototyping to production, sharing personal tidbits about the item along the way. It’s a genius way to build a connection and establish the idea that it’s more than just a piece of furniture, but the product of thoughtful creativity.


12. Article

What we love: It should come as no surprise that this darling of midcentury design has an equally distinctive website, but one feature, in particular, caught our eye. The ‘Latest Buzz’ widget pulls the most recent five-star product reviews and places them in a carousel on the homepage to build social proof. Smart!


13. Jerry Pair (A Parkfield design)

What we love: A dual storefront prompts visitors to self-select into the Miami or Atlanta showroom, with inventory that’s updated specifical to the user’s location. Intuitive filtering options allow customers to shop by brand, pattern, composition and more.


14. Pepper and Vetiver

What we love: No one wants to scroll endlessly to find what they’re looking for, especially on mobile. Compact dropdown selectors on the product page allow users to select specifications like size and color without moving below the fold. 


15. Structube

What we love: For some items, you just have to touch and feel it for yourself before you buy. A ‘Where Can I See It?’ button on the product page helps customers find the nearest in-person location that has the item in stock so they can experience it firsthand. 


16. Dania Furniture

What we love: One of the most extensive ‘Shop the Look’ collections we’ve seen offers room ideas for nearly every piece in the inventory.


17. Fabrics and Home (A Parkfield design)

What we love: Convenient product-page resources, like a yardage chart for common furniture items and a how-to guide for measuring drapes, enhance the customer experience and cement the brand as the home interior experts. 


Need a hand creating the kind of meaningful connections that turn casual browsers into devoted customers? We can help. Contact us today to begin reimagining your home interior online store.

12 Must Have Shopify Apps for 2020

One of our favorite things about Shopify is its versatility. What makes it so versatile? Its apps.

Shopify apps are third-party plugins you can install on your online store to add functionality. If there’s a function you can dream up, there’s likely a Shopify app that can make it happen (and if there’s not, we can build one).

Our team has rigorously researched hundreds of apps from the Shopify app store and measured their performance on dozens of client websites. From eCommerce to email marketing and beyond, here are 12 Shopify apps that will help you sell more and run your business more efficiently in 2020.


1. Zaius – CRM + ESP (Email Service Provider) for Shopify

Personalization is a formidable tactic for increasing conversion rates, with 78% of consumers reporting that personally relevant content increases their intent to purchase. Generic content, on the other hand, has an inverse effect.

Zaius helps you personalize the experience a customer has on your site based on past onsite behavior, purchases, social media interactions and dozens of other data points. If you sell housewares, for example, and a customer recently purchased a bedding set, you might use Zaius to show them a home page customized with matching drapes and throw pillows the next time they visit your store. When you think about it, it’s crazy not to take advantage of personalization capabilities like these.


2. Klaviyo – ESP for Shopify

Klaviyo is an outstanding tool for growing your revenue through email marketing. It integrates the actions users take on your website with email automation to send campaigns for abandoned carts, new subscribers, customer win-backs, and more.

For Parkfield clients using Klaviyo, email marketing consistently contributes between 15 and 20% of total monthly revenues. Here’s a sneak peek of one recent Klaviyo campaign that drove $4,500 in sales.


3. Privy – List growth / Pop-ups – for Shopify

Privy is an exit-intent popup app that helps you gain more subscribers and pushes customers to close the sale before clicking away from your store. It integrates seamlessly with Klaviyo to keep your subscribers and campaign data synced.

Here’s an example of how you might use these two apps in tandem: the user arrives on your site and places an item in their shopping cart, but gets distracted and begins to click away before completing their purchase. You can use Privy to trigger an exit intent popup offering 20% off when they input their email address, then use Klaviyo to send an abandoned cart sequence reminding them to use their discount to complete the sale. Cha-ching!


4. ReCharge Payments – Subscription system for Shopify

One of the biggest challenges new clients have when they come to Parkfield is finding a way to manage subscription-based purchases that’s both convenient for the customer and efficient for the merchant. Subscriptions by ReCharge handles this beautifully.

With ReCharge, you can easily add subscription or auto-refill options to your existing products. The app orchestrates payment and order fulfillment, including configurable delivery and cut-off dates, inventory forecasting, and order management.


5. – Customer Reviews for Shopfiy

The modern consumer wants to see social proof before they buy. This might take the form of customer reviews, social media posts or user-submitted photos, and facilitates them all.

With you can collect product reviews, gather user-generated content like Instagram posts and allow for Q&A’s from verified purchasers, all of which help boost your conversion rates.


6. Loyalty Lion – Customer retention / Loyalty & Rewards

It’s a well-documented phenomenon that 20% of your customers typically account for 80% of your sales. This is brand loyalty in action, and the most successful eCommerce merchants harness it to their advantage.

Use Swell to reward your most loyal customers and keep them coming back. Swell enables VIP customer tiers that create exclusivity, referral programs that promote social sharing and targeted content for high-value customers, all things that help drive your average lifetime value upward.


7. Re:amaze – Integrated Customer Support for Shopify

Are you offering support on all the channels where your customers want to reach you? Re:amaze aggregates support inquiries from Facebook, Messenger, Twitter, Instagram, SMS, VOIP, and live chat in a shared inbox so your team can easily respond and manage tickets. An onsite chatbot answers frequently asked questions, while Shopify integration gives you instant access to customers’ purchase and activity history.


8. SendOwl    

If you sell virtual products, you need a different set of solutions than merchants who sell physical goods. Instead of trying to cobble together a solution using out-of-the-box eCommerce functions, use SendOwl.

SendOwl is a virtual product seller’s BFF, with functions specifically designed for uploading virtual products like ebooks, videos, and online courses and ensuring their digital delivery.


9. Limespot   

Artificial intelligence is driving innovation in every sector, and that includes eCommerce. Limespot gives you an easy way to harness AI to recommend the right products to your customers at the right time. It draws upon the data in your product inventory and layers that on top of cross-web data on consumer buying behaviors to deliver real-time, personalized recommendations to every customer that lands on your store.


10. Refersion – Affiliate Marketing Software for Shopify

Influencer marketing is an important revenue-driving strategy for lifestyle brands. Refersion helps you manage influencers with ease, with an intuitive dashboard to see affiliate performance at a glance. Build signup pages and onboarding flows for your affiliates, create and send coupon codes, and more.


11. Algolia – Enterprise level product search for Shopify

Today’s consumer is impatient. If they can’t find what they’re looking for within a few minutes (or more realistically, seconds) of searching on your site, they’ll quickly go elsewhere.

Algolia is a powerful predictive search tool for Shopify stores that helps customers find products and collections that are most relevant to them. Built-in business and merchandising logic allows you to prioritize results based on popularity, discount rate, shipping weight, or any other specification that matters to your business. 


12. Back in Stock

Back in Stock does one thing perfectly: alerts your customers when a product they were interested in is available again. Customers can sign up for their choice of email or text alerts and get a high-converting message once inventory is replenished for their item of choice.


Need a hand finding the right Shopify app for your online store or building one that brings your idea to life? We’re here to help. Contact our Shopify development experts today and let’s strategize to scale your business. 


Top 19 Swimwear eCommerce Sites for Inspiration

The global swimwear market is projected to reach $29 billion by 2025, with 38% of American consumers saying they purchase a new swimsuit at least once per year. The decline of brick and mortar shopping means that more of those purchases are taking place online. 

If you want to capture a piece of this lucrative lifestyle market, you need to have a top-notch eCommerce platform where consumers can find, compare and purchase your products. As you build it, here are 19 of our favorite swim and resortwear websites to turn to for inspiration.


1. Anne Cole (A Parkfield design)

What we love: Upon adding an item to the cart, an original upsell feature invites shoppers to ‘Complete The Look’ with complementary collection pieces to increase the average order value. The sophisticated female lifestyle consumer demands a seamless checkout experience, especially on mobile, so meticulous testing ensured that Anne Cole offers a flawless shopping experience on any device.


2. Summersalt

What we love: Swimsuits are perhaps one of the most difficult apparel items to shop for. Summersalt rises to the challenge with its Interactive Style and Size Finder, which uses body measurement data from more than 10,000 women to help customers find their perfect fit.

3. Cupshe

What we love: Product pages don’t naturally lend themselves to search engine optimization for long-tail keywords. Cupshe cleverly uses its blog to capture long-tail phrases that their target demographic is likely to be searching, like ‘bikinis for the 4th of July’ or ‘swimsuits for a trip to Mexico,’ displaying shoppable images in a catalog-like layout. 


4. Heidi Klein

What we love: Stumped about the difference between a ‘Wrap Top’ and a ‘Twist Top?’ Heidi Klein’s Style Library helps users understand the subtle differences between various cuts and styles to make a more confident purchasing decision.


5. Beach Babe Swimwear

What we love: While the swimwear market is a profitable one, it’s not a product that’s commonly purchased for someone else as a gift. Beach Babe Swimwear captures the tough-to-reach gifting audience with a designated gifting section featuring non-swimsuit beach accessories like body oil and coastal-inspired jewelry.


6. Zaful

What we love: While most online stores for swimwear limit their menu items to a few basic categories (tops, bottoms, one-pieces, bikinis, etc.) Zaful goes deep on its menu options. Niche categories like cutouts, animal prints, and more help customers navigate to the most in-demand styles of the season with ease. 


7. Ete Swimwear

What we love: A convenient dropdown currency selector lets you easily toggle between six different currencies–a smart addition for targeting international shoppers.


8. Dollboxx

What we love: Discount offers are a highly effective way to increase key sales metrics like units per transaction, average order value and customer lifetime value. Dollboxx prominently advertises tiered dollar discounts ($5 off $70, $20 off $100, and so on) to help edge its average cart value upward. 


9. Kulani Kinis (A Parkfield design)

What we love: Kulani Kinis’ core demographic uses mobile over desktop, so we deployed lightweight pages specific to mobile that load in seconds. Because different styles have different fits, we created a style-specific size guide that resulted in a better shopping experience and a decrease in customer support inquiries.


10. Swimsuits For All

What we love: Minimizing friction during checkout is a critical step in maximizing revenue. Swimsuits For All uses a handy ‘Quick Shop’ interstitial displayed from the category page which allows the user to select their size and color and add the product to their bag without even clicking through to the product page.


11. Seafolly

What we love: We love customer loyalty programs because they not only drive sales, they build your brand’s die-hard following. Sea Folly outlines the tiers of its ‘Beach Club’ VIP program directly on the site to entice shoppers with the exclusive benefits they can access by being a repeat customer. 


12. Vitamin A Swim

What we love: Vitamin A branches out from the typical swimwear navigation items with a tab dedicated to Sustainability. Offering a deep look at the brand’s eco-friendly approach to producing swimwear serves as a key differentiator in the crowded marketplace.


13. VIX Paula Hermanny

What we love: This online store’s ‘Shop Social’ function is one of the best we’ve seen for easily purchasing a look seen on Instagram without tons of clicking and scrolling. 


14. Everything But Water

What we love: A creative ‘Style Stories’ feature helps customers find their unique swim style based on their tastes in other lifestyle verticals, like their preferred lipstick color or their favorite cocktail. Using this tool creates a memorable brand interaction. 


15. Raising Wild

What we love: The parallax-style display of images on the product page creates a unique shopping experience that feels similar to scrolling through your Instagram feed.


16. Frankies Bikinis

What we love: Mousing over any product on a collection page plays a looping clip of the model moving around in the selected suit, which provides more context on look and fit than a still image and helps customers make a better purchasing decision. 


17. Jessica Rey

What we love: An interactive Style Quiz serves dual purposes as a shopping tool and lead capture mechanism. The shopper answers a series of questions designed to help narrow down their ideal style, then receives customized picks upon entering their email address. 

18. Andie Swim

What we love: Most brands use their About page to talk about themselves, but Andies Swim uses it to explain how their shopping model differs from traditional swimwear retailers. Free shipping and unlimited returns mean the customer can try on as many styles and sizes as she wants from the comfort of her own home, which seals the deal for those who hate in-store swimsuit shopping. 


19. Acacia

What we love: A simple but often overlooked feature within the swimwear industry is the ability to easily find and purchase a matching bottom to go with a bikini top, or vice versa. Acacia makes it easy to complete the pair with a dedicated link on each product page to the corresponding top or bottom. 


Parkfield has migrated more than a million products to Shopify for lifestyle brands like yours. We’ll help you create an online store that’s sophisticated yet practical, moving your customers seamlessly through the sales funnel while making a memorable brand experience in the process. 


Ready to get started? Contact us to speak with our Shopify design team today.