Legacy swimwear brand wins modern, tech-driven audience with Shopify relaunch
Anne Cole     |     Custom design & build     |     Shopify
Building Anne Cole’s first

dedicated sales channel

Notable swimwear aggregate InMocean Group needed an eCommerce outlet to relaunch the world-renowned brand Anne Cole. We were tasked with reimagining the legacy brand for a modern audience, paying homage to the designer’s legacy while inspiring a new generation of tech-savvy consumers.
A Focus on mobile

user experience

Mobile users make up for 80% of the brand’s traffic. That combined with Anne Cole’s sophisticated female demographic meant delivering a fast and seamless mobile experience was critical to a successful relaunch. We conducted meticulous mobile and tablet testing to ensure a flawless shopping experience on any device. 
Parkfield Commerce team in the office sitting on chairs
woman in bikini on the beach with her back turned
Anne Cole Homepage designs for desktop and mobile
A Focus on mobile

user experience

With a short window to launch in time for the summer season, we chose Shopify to power the revamped Anne Cole eCommerce platform. We developed a clean, contemporary design that put imagery at the forefront, with an innovative Lookbook that allows the viewer to interact with shoppable images featuring multiple models and collection pieces.
Anne Cole Homepage design on desktop
Innovative ways to

purchase

We created a completely original upsell feature which invites the user to “Complete The Look” upon adding an item to their cart. A subsequent element presents the user with complementary collection pieces to increase the average order value. 
Anne Cole product page design on desktop and mobile
Client testimonial
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