Home furnishing designer captures
luxury audience with high-end shopping experience
Jerry Pair | Custom build & marketing | Shopify Plus
Building Jerry Pair’s first
dedicated sales channel
Sophisticated homeware retailer Jerry Pair needed to migrate more than 8,000 SKUs from Magento to Shopify with distinctions between its different locations. For a brand that prides itself on attention to detail, accuracy in maintaining the correct pricing, imagery and descriptions for each product was paramount.
A Focus on mobile
We created a dual storefront that prompts visitors to self-select into the Miami or Atlanta showroom upon entry, with the subsequent ability to toggle between locations. We used tagging to tackle the sizable product migration so that no product details were lost or misplaced in transit.
Innovative ways to purchase
A sleek new mega menu organizes the brand’s many collections without feeling cluttered. Intuitive filtering options allow customers to shop by brand, pattern, composition and more, while dynamic tearsheets expand upon the product page info.
Tools for Jerry Pair’s success
The dual-storefront approach enables Jerry Pair to ensure that the inventory displayed is accurate between locations while maintaining a consistent brand experience between physical sites.
Rich imagery and minimalist design make the product the hero, creating a high-end online shopping experience that parallels the brand’s luxurious collections. Customers are required to log in to order samples and add to favorites, maintaining an air exclusivity that resonates with the brand’s affluent, upscale audience.
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