Online showroom captures targeted leads for California textile maker
Peter Dunham Textiles | Custom design & build | Shopify
Building Peter Dunham’s first
dedicated sales channel
Made in partnership with Hanna Creative. Peter Dunham creates vibrant, hand-printed textiles that blend European sensibilities with casual California vibes. The designer needed an online showroom that would capture the brand’s artful aesthetic while providing a clean and orderly way to browse designs.
A Focus on mobile
Too much design would detract from the focal point of the online store: the textile designs themselves. We built a Shopify solution centered around the brand’s distinctive products that addresses several industry-specific pain points.
A ‘Quote Request’ button and dynamic tearsheets on every product page make it easy for shoppers to get more information about their favorite designs, while interactive swatches and tabs for delivery and care enhance the shopping experience. A slide-in cart summary helps more customers make it to the checkout page.
Tools for Peter Dunham’s success
Peter Dunham Textiles’ new online store evokes the same adventurous refinement the brand is known for, serving double duty as a designer showroom and lead capture tool.
We created a bespoke solution to enable ‘and’ versus ‘or’ filtering, a feature not native to the Shopify platform. Product prices and the ‘Add To Cart’ button are hidden until login, promoting email registrations from trade members.
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